Event Review | Keyteccolors Debuts at the 2025 China Coatings Show

From September 3rd to 5th, the 2025 China International Coatings Expo hosted by the China National Coatings Industry Association, grandly opened at the Shanghai New International Expo Center (SNIEC).

Under the theme of "Technology Empowerment Driven by New Quality ", this year’s exhibition covered an area of approximately 100,000 square meters, attracting over 500 exhibitors and more than 100,000 professional visitors. It aimed to build a high-standard international exchange platform for the global coatings industry.

Booth Spotlight: A Glimpse of Excellence

At the expo, Keytec made a remarkable appearance with its "Industrial Coatings Color Solutions" theme, bringing its full range of pigment paste products for industrial applications. Leveraging its intelligent color-matching solutions and interactive experiences, the brand successfully drew the attention of numerous partners, who stopped by for in-depth exchanges.

The Keytec booth was a hub of activity throughout the event. From product Q&As to solution discussions, the Keytec team engaged with industry peers to explore ways to enhance product quality and implement digital innovation concepts.

This exhibition not only served as a platform to showcase Keytec’s innovative products and cutting-edge technologies but also gathered the development needs of the entire industry chain (from upstream to downstream). It further advanced the practical application of Keytec's pigment pastes in the coatings sector.

Looking ahead, Keytec will continue to uphold its mission of "Adding Color to the World" and its vision of "Becoming the Preferred Brand for Customers". It is committed to working with partners to promote the in-depth integration of technological innovation and industrial innovation in the industrial coatings field.